How far in advance to book hotel room block?
I'm planning an event in September 2012 and need a block of about 30 rooms; i've not selected the hotel or even the brand yet, but chances are it'll be along the lines of a Hilton or Marriott (not a Courtyard, not a JW, etc). About how far in advance should I start talking to hotels?
I was surprised that the local Embassy Suites quoted me $20/night more than the current rate for the same weekend in 2011 so I'm wondering if i'm just looking too early.
Event will be in DC over Labor Day, not a huge tourist weekend here, and I want to get as much planning done now as I can before I go into my crazy busy season at work (sept-dec I won't get much done outside of work).
Any suggestions on timing? Any tips on negotiating for better rates or amenities like breakfast or wi-Fi? I've obviously never done this before! We don't need meeting space or catering so I can't leverage that towards the rate.