I wonder of the overall branding strategy with Swissotel and Raffles and whether Fairmont is to be the "lead" brand. This poster would naturally think Raffles would be in some ways more of the brand to emphasize given it's deep Asian roots but there must be very good reasons for stressing the Fairmont brand instead.
Not that it really matters of course just just interesting to me to watch the brand(s) continue to grow and reach a wider audience.