FlyerTalk Forums - View Single Post - Airline Slogan: Free to Move About the Country"
Old Feb 8, 2011, 5:38 pm
  #4  
Global_Hi_Flyer
 
Join Date: Aug 2006
Location: DCA / WAS
Programs: DL 2+ million/PM, YX, Marriott Plt, *wood gold, HHonors, CO Plt, UA, AA EXP, WN, AGR
Posts: 9,388
Originally Posted by Critic
WN updated their marketing campaign over a year ago to feature 'actual' (in quotes because I don't know how true this is) WN staffers extolling the virtues of the carrier, with the tagline "It's On." The campaign has recently been revised again to feature WN 'staffers' as the jury in "Fee Court".

This is the normal course of events in advertising - slogans change. It had nothing to do with our perception of airport security. (I'd go so far to suggest that WN's target customer is probably in the 'anything for security' infrequent flier camp.)
Not sure I'd agree with your parenthetical at the end, but the rest of the post is spot on.

Personally, it might be appropriate for TSA to adopt a slight twist on DL's old slogan: "We get you..... there."
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