Links from the email:
Convert Hotel Points with Best Western Rewards™, Starwood Preferred GuestŪ, Marriott RewardsŪ, Hilton HHonors™, Priority ClubŪ Rewards, Hyatt Gold Passport™, Choice PrivilegesŪ, Goldpoints PlusSM and Wyndham RewardsŪ!
Convert financial card points to Aeroplan points at a rate of 1 to 1.
Convert other points at points.com (of course, at their usurious rates.)