Data point: previous cardholder of the AA personal card. Got only to step 3 of the application process and called the number for status. Denied. (It was worth a shot.)
I also applied for the business visa. Haven't ever applied for that one before, but did not get instant approval either. Was able to get to step 5 for this one where I can personalize some stuff (though no guarantees that it'll be approved). No reference number either so it's a wait and see now.
Good credit scores and income level, but I have been applying for other offers lately so my credit score has been taking some beating as of late.