If you check carefully, there's ALMOST NO store chains into the "in Store" program, except for Sally Beauty Supply and Jos A. Bank (overpriced men's clothes) .
Most stores listed are specialized travel agents, cruise lines and other travel-related businesses (which may suit quite a few FT Members, but not the regular MyPoints clientéle, like me...).
I'll pass until they start to include REAL store chains that are available in MY neighborhood...