I don't know if this is targeted, but I got an email to register for MyPoints InStore to get points from offline merchants (operated by Vesdia, the company that does AA e-shopping).
https://www.mypointsconnect.com/
Register for MyPoints In Store! It's free, it's easy, and it's a great way to earn even more Points. Here's what you do:
1. Register as many cards as you like - for free! Earn a 100 Point bonus (once) for successfully registering.
2. Check the Merchant Network for stores in your area.
3. Use your registered cards at listed merchants and Earn Points even when your laptop is closed!
Register your first card today, and after a 48-hour waiting period, you can start earning Points offline!
At this time we only accept Visa, MasterCard, and American Express cards.
Debit cards with Visa or MasterCard logos may also be registered and used to earn Points when selecting "credit" at point of purchase.
Rules and restrictions may apply. See merchant detail pages for more information.