Originally Posted by
adambadam
Is it still going to be a 1K only feature or will it be opened to all? Half price?
1/2 price might go, and it seems nice, but from an economical standpoint, UA SHOULD charge some premium for this. This makes so many "illegal ticketing" situations cost so much less, it takes the one way fare, which in itself has a very high premium cost in many markets, and it makes it so much cheaper, so much easier to use miles instead of big bucks. The revenue dilution from a purely "opportunity lost" case on revenue tickets that would have been sold at a premium makes the potential revenue hit to UA pretty hard. Sure, there may be more passengers that fly UA for this, but true lost revenue is easy to see and empiricize, but potential incremental revenue from passengers that don't fly UA and MIGHT switch is much tougher to prove.