The A380 in economy is the world's best economy service -- by far! Not only is the cabin new, with better seats (the slide-forward shell design) but the lack of noise/vibration and improved cabin pressurization and air quality make a HUGE difference. I'd rather fly economy on A380 than J on 747 (and I say that as someone who usually flies F). The B787 will match the A380 features, but for now the A380 blows away the 747 for inflight comfort (as it does all other aircraft).
As for inflight service and entertainment, QF in Y is an ORDER of magnitude better than UA. Yes, I really think it is 10x better. The large selection of AVOD is about 1000 movies, tv shows and songs -- really impossible to see even 1% of them on a 15 hour flight. When the Oscars were on, they were showing half the Oscar nominated films, for example. About 30 first-run movies (still playing in theatres) and over 100 other movies. With true AVOD for every Y seat.