The offers people are seeing these days completely confirm what has long been one of the accepted truisms of casino finance.
They make a ton more money on slots than any other kind of games in the casino.
When I'm in town, most of my time is spent in the poker room, so I'm exactly not the kind of guy they want, because they just don't make very much on poker.
On the other hand, I can't count the number of stories that all go something like this...
"I hadn't been to the (insert name of high end strip property) in years. I signed up for their club card and sat down at a video poker and/or slot machine for 30 minutes while waiting for my wife to (insert activity here). Now all of a sudden, my email inbox is groaning under the weight of all these offers for 3 free nights!"
So next time you're in town, spend a few minutes playing video poker. Have a cocktail, and wait for the offers to flow!