Originally Posted by JRock80

Actually it is pretty smart. It kills two birds with one stone:

It puts out something new to combat the aloft and element brands from *W and it introduces a lower price point. Most Americans are scaling back and looking for cheap alternatives to the prices they normally pay.

I like the new concept. I think they may eventually phase the Hampton brand out as the name/ hotel does not really fit into the Hilton scheme of things.