Home2 Suites by Hilton, the new extended-stay hotel brand from Hilton Hotels, focuses on the midprice market. The new Hilton brand will compete with Marriott International's TownePlace Suites and Intercontinental Hotels' Candlewood, according to Bill Duncan, brand manager for Hilton's extended-stay brands.
http://www.reuters.com/article/domes...50P1HZ20090126
As I suspected. I didn't think this was a salvo against Element/Aloft.