Compared to the rest of the industry, Alaska's mileage plan "changes" are just a soft blow.

No fuel surcharge or fee with in alaska airlines / horizon air travel

No removal of the 500 minimum

Just a few thousand more miles for award tickets

No real changes to MVP that would anger a good customer

Other airline mileage plans have had *much* worse changes than that. My only concern now is the potential run on mile redemption taking place and elimination of award availability.