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Thread: Why i$ B6 Getting $o Expen$ive?
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Old Jul 11, 2008 | 5:47 pm
  #108  
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Originally Posted by magiciansampras
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Then shouldn't it be called the "Southwest effect" since they started it?
Since you like to be so technical, allow me to clarify with specific examples:

Southwest Effect: 1972, WN starts flying DAL-HOU (not positive if exact route/year is correct, but that's not the point). O/W fares on other airlines averaged say $300 each way. WN averages $59 O/W. Again, sample figures and all. That's the Southwest Effect.

JetBlue Effect: 2000, B6 starts service on JFK-BUF. Average O/W fares on US (again all sample figures) is $400. B6 averages $79. US drops fares, adds frequencies. JetBlue Effect!
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