Hotel Chain Rebrands Its Airport Properties

Because its airport hotels are smaller and contain fewer facilities, Yotel is rebranding the properties in an attempt to distinguish them from its other, more central establishments. Of the locations, which will be called Yotel Air, Yotel CEO Hubert Viriot said, “We really have two products now – we have airport products and city products so we have to clarify our brand architecture.”

“Our customer profile is slightly different and the average length of stay is different,” Viriot said.

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[Feature Photo: Yotel]

[Article Photo: Business Traveller]