Eight Marriott Brands Debut Luxury Group

Marriott has debuted a Luxury Brand group for eight of its brands: Bulgari, EDITION, JW Marriott, The Luxury Collection, The Ritz-Carlton, Ritz-Carlton Reserve, and W.

“As part of Marriott International, dedicated teams will be put in place to focus on luxury, including operations, sales and finance, to better differentiate and market our incredible luxury brands and hotels,” Marriott International’s global brand officer Tina Edmundson told Skift.

Edmundson went on to say that Marriott does not currently plan to create standalone groups for premium, select, or longer-stay brands.

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